Sip and Style A Blowout Salon & Studios
The 90-Day Launch Program

From Empty Chairs
to Fully Booked.

A complete, done-for-you advertising launch for Sip and Style. Ninety days, four campaigns, one goal: a packed salon and a membership base that keeps it full.

Prepared for Sip and Style  ·  The Ava Hotel, Downtown Paso Robles
By Ashley Cosgrove

This is not one ad campaign. It is your entire grand opening, planned, written, and run for you from the first job post to a fully subscribed founder membership.

AC
Ashley Cosgrove
Who's Running Your Ads

Hi, I'm Ashley.

I run full-funnel Meta ads for women-owned businesses, from the first cold impression to the sale and everything in between. Most ad strategies stop at clicks. I build the whole system: the ads that get attention, the funnel that earns trust, and the follow-through that turns strangers into buyers.

I don't just run ads. I built and grew my own brand and marketing system from the ground up, and I've managed ad accounts generating up to $200K per month. The strategy behind your campaigns is the exact playbook I use and refine every day. Not theory, what actually works.

My results speak for themselves. A recent client campaign brought in over 75 qualified leads in its first 10 days, at click-through rates well above the platform average.

HundredsBusinesses Served
7 yrsRunning Ads
75+Leads in 10 days
Let's build something that lasts.Ashley Cosgrove
Your Launch Roadmap

The 90-Day Plan

A projected month-by-month timeline. We use June to prep, build, and recruit your team, so your launch ads are live by July 1. Your 90-day launch then runs through August. Dates stay flexible and we finalize each phase together.

Month One
June
Prep & SetupNow Hiring

Set Up & Staff Up

Onboarding, ad account and tracking setup, audience research, and a hiring campaign to recruit your team, so you open fully staffed with launch ads live July 1.

Month Two
July
Soft LaunchGrand Opening

Open the Doors

A one-day free-blowout soft launch that floods you with first guests and five-star reviews, then a full-volume grand opening push to pack the house.

Month Three
August
Founder Membership

Lock In Recurring Revenue

Convert all that momentum into founding members, turning one-time guests into predictable monthly income.

Always-On Retargeting Runs continuously throughout your launch, re-engaging everyone who clicks, watches, or visits but does not book the first time.
Geo-Targeting Included We put your ads in front of the right people in the right places: beauty schools and salons to recruit talent, plus local fairs, events, and hotspots around Paso Robles to reach new guests.

Projected timeline, subject to change. We adjust the order and timing together based on your buildout and opening date.

Your Complete Launch
Total value $6,283/mo
$3,995/mo
Billed monthly across the 3-month program
You keep $2,288/mo Reserve My Launch

Advertising spend (the budget paid directly to Meta for Facebook & Instagram) is separate from this fee. See projected spend below.

Everything You Get

What's Included in Your Launch

Every piece of your 90-day launch, built and managed for you. No add-ons, no surprises.

Now Hiring CampaignStrategy, build, copy & full management
$1,250
Soft Launch CampaignFills your one-day free-blowout event
$1,250
Grand Opening CampaignYour biggest, highest-volume push
$1,250
Founder Membership CampaignBuilt to create recurring monthly revenue
$1,250
90 Days of Daily Management & OptimizationHands on your account every day of the launch
$4,500
Always-On Retargeting CampaignRe-engages every interested lead, all 90 days
$1,500
Conversion Ad Copy & VariationsWritten for every campaign and tested
$1,500
Custom Audience & Geo-TargetingBeauty schools, fairs, events & local hotspots
$1,200
3 Monthly Strategy CallsWe plan and review each phase together
$1,050
Ongoing A/B & Creative TestingAlways sharpening what brings in bookings
$1,000
Monthly Performance ReportingClear results in plain language, no jargon
$900
Meta Pixel & Conversion Tracking SetupSo we know exactly what is working
$850
Priority Direct SupportA direct line to me throughout your launch
$750
Your 90-Day Launch RoadmapThe entire plan mapped out and yours to keep
$600
Total Value$6,283/mo
Your Media Budget

Projected Ad Spend

This is the budget paid directly to Meta (Facebook & Instagram) to put your ads in front of people. It is separate from the program fee above, you control it, and it scales up as we move into your grand opening. Recommended starting budgets for the Paso Robles area:

Month 1 · June

Now Hiring

$300 to $500 /mo
about $10 to $17 / day
Recommended $400
Month 2 · July

Soft Launch

$500 to $750 /mo
about $17 to $25 / day
Recommended $600
Month 2 · July

Grand Opening

$800 to $1,500 /mo
about $27 to $50 / day
Recommended $1,000
Month 3 · August

Founder Membership

$600 to $1,000 /mo
about $20 to $33 / day
Recommended $750

Spend starts light in month one and scales with your grand opening, so your actual monthly budget depends on which phase is live. Every budget is adjustable any time, and we steer it toward whatever delivers the most bookings.

Billed in three monthly payments. Each campaign includes professionally written ad copy; visual creative such as photo and video is provided by Sip and Style or quoted separately. Meta ad spend for Facebook and Instagram is separate from the program fee.